Unit 4 Homework

Business Finance

Each question must be between 200-350 words.

1.Summarize the case and identify the dilemma facing Starbucks.

2.Research the products at www.starbucks.com. Discuss each element of the marketing mix for Starbucks.

3. Discuss the dimensions of product quality and explain why quality is such an important product strategy objective for Starbucks.

4. As a brand manager for Starbucks you have been asked to explain to a marketing class the importance of the Starbucks brand and reasons for its success. What will you say to them?

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