Take another look at what Barnes has been doing at the business school.
The case indicates that he was focused on “doing the same things
better” which is an indicator of the defender strategy. An analyzer
will have have one product in a stable market while at the same time
working to introduce a new product or expand into a new market. Barnes
was not introducing new products or markets but rather was looking to
bolster his traditional market/product. I agree that the strategic
planning committee was a good idea, but it does seem that while they did
a good job building a strategy to support they external changes they
were facing, they did not adequately assess how the internal environment
would react to change. What types of recruiting strategies do you
think would be effective here? Do you think that bi-weekly evaluations
might be quite time consuming? Were you thinking more along the lines
of informal manager-employee meetings? The faculty are very concerned
about the new evaluation criteria. How do you think these measures can
be integrated into the evaluation process?