Question

Business Finance

This is a very small company or not a company which about the Asparagus Farm

Information：

•10 acre farm

•1 acre hops

•1 acre asparagus

•Season runs from Early May to Late June

•Current Production

Date

Spears

Lbs.

May 7

12

1

May 9

72

6

May 10

36

3

May 12

65

5

May 13

133

9

May 14

168

9.5

May 16

157

11.5

Total

643

45

Michigan Asparagus

•120 local Michigan Farmers (9500 acres) product about 20 million lbs. during the season. (MichiganAsparagus.org, 2018)

•40% is sold to local grocery stores, restaurants, farmer’s markets, and roadside markets. (MichiganAsparagus.org, 2018)

•The rest is sold to processors to freeze, can, and distribute. (MichiganAsparagus.org, 2018)

•Licensing requirements (Michigan.gov, 2018)

•Unprocessed, uncut, raw vegetables

•Cottage Food Law

•Liability Insurance (Midland Area Chamber of Commerce, 2018)

We have troubles about not being able to sell on the farm market because we are too small and the insurance is very expensive. We also cannot carry out food processing on Asparagus except for drying.

My question is：

  • Internal and External Analysis
  • Business and Marketing Objectives
  • Target Market

Also please tell me some ways about how can I sell these Asparagus， because currently I have troubles about selling these Asparagus.

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