I have an assignment about Harvard case which write a report that answers this questions:
maximum 2 pages
1. Why is attendance at jazz performances declining?
2. What are the most important targets in terms of audience?
3. How should JALC Position Jazz – value proposition, positing statement, most important claim.
4. How would you revitalize interest in Jazz – what would be your goals and how would you execute on the on the promotions strategy?